The Rolex Oyster Perpetual Lady Datejust 28, specifically the reference 279384, holds a coveted position in the world of luxury watches. Its elegant design, impeccable craftsmanship, and enduring appeal make it a highly sought-after timepiece for women. Understanding its pricing, however, requires navigating a complex landscape of retail prices, market values, and historical trends. This article delves deep into the pricing of the Lady Datejust 28, examining various models and sizes within the Datejust family to provide a comprehensive overview for prospective buyers.
Retail and Market Price: Navigating the Fluctuations
The official retail price of a Rolex Oyster Perpetual Lady Datejust 28 (ref. 279384) varies depending on the specific materials, dial, and bracelet chosen. Rolex maintains a relatively controlled retail price structure, but authorized dealers may have slight variations. However, the actual market price – what you'll realistically pay – is often different from the retail price. This disparity stems from several factors:
* Demand: The Lady Datejust 28, like many Rolex models, enjoys high demand. This high demand often pushes market prices above the official retail price. This is particularly true for popular combinations of materials and dials.
* Availability: Rolex's production capacity often struggles to keep pace with demand. Limited availability can drive up market prices as buyers compete for the limited stock.
* Pre-owned Market: The pre-owned market plays a significant role in pricing. The condition of the watch, its box and papers, and the presence of any service history all influence its resale value. A pre-owned Lady Datejust 28 can often be purchased at a lower price than a brand-new one from an authorized dealer, but careful vetting is crucial to avoid counterfeits or watches with hidden issues.
* Currency Fluctuations: International currency exchange rates can impact the price, particularly for those purchasing internationally.
Model Specifications and Historical Trends for the Rolex Lady Datejust 28 (279384)
The reference 279384 typically features a 28mm Oyster case, made from stainless steel. It is equipped with a self-winding mechanical movement, caliber 2236, offering a power reserve of approximately 55 hours. The sapphire crystal is scratch-resistant, protecting the elegant dial. Variations exist in dial colors (e.g., white, silver, mother-of-pearl), and bracelet options (e.g., Jubilee, Oyster). These variations can influence the retail and market price.
Historically, the price of the Lady Datejust 28, like most luxury watches, has shown an upward trend. This reflects both inflation and the increasing desirability of Rolex watches. However, specific price movements depend on factors mentioned earlier, such as demand and availability. Tracking historical prices through online marketplaces and auction sites can provide insights into price fluctuations over time. It's important to note that prices can be influenced by economic factors and changes in Rolex's production and pricing strategies.
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